How do you build a marketing plan for a small business?

You start with the customer, not the channels: who buys from you, what worries them and where they look. From there you pick the message, the channels and the budget, and set goals you can measure every month. That's exactly what we do with you.

What's the difference between strategy and ads?

Strategy decides who you talk to, with what message and on which channel. Ads are one way to carry it out. Without the first, the second tends to get expensive.

My business is small. Do I need this?

Especially if it's small: on a tight budget, every misspent dollar hurts more. The plan helps you spend less and better.

Do I then have to hire you for ads or SEO?

No. The plan is yours and you can carry it out however you like. If you'd rather we do it, we can take care of it too.

Can I start on my own?

Yes. Take the DISSAU Diagnostic first: it's free and shows you your weakest point. To work on it yourself, the DISSAU Method workbook guides you with step-by-step exercises, for $19.73 with shipping in the US.

How often is the plan reviewed?

We recommend a monthly results review and a deeper adjustment every quarter, once there's data to decide with.

Do you work with businesses that sell in Spanish?

Yes. Many of our clients sell to the Hispanic community, and the plan takes your customer's language and culture into account.

Do you only work in the Bay Area?

We work with businesses in San Jose, Campbell, Santa Clara and across the Bay Area, and remotely anywhere in the United States. The plan works just as well over a video call.

Digital marketing strategy · Tailored plan

A marketing strategy for your small business, before you spend on ads.

Stop posting and hoping. We map out the plan with you: who you sell to, where they are, what message convinces them and what each new customer costs you.

I want my plan What's included?

0
Days of hands-on work: diagnostic, plan and launch: 0
Steps: diagnosis, plan, execution and measurement: $0
Cost of the first call

Diagnosis of your current presence
A written plan, not promises
Goals you can measure
Built for small businesses

It's the same method we use to plan DISSAU's own marketing, applied to your business.

The problem with improvising

Without a plan, marketing is just an expense.

Everyone

You talk to everyone

A message meant for everyone convinces no one. If you don't know who your ideal customer is, every ad costs more.

You don't know what works

You post, pay for ads, try new networks… and at the end of the month you don't know where each customer came from or what they cost.

Today

You change course every week

Without a plan, every new piece of advice sends you back to square one. Nothing lasts long enough to work.

A clear plan puts everything else in order: you know who you're talking to, on which channel and how much you invest. That's what we build with you.

What you get

Your marketing, in a plan you understand

Not a fifty-page report nobody reads. A practical, clear plan, built on the phases of the DISSAU Method, that tells you what to do each month and how to know it's working.

The plan includes

A diagnosis of your website, social media and Google profile
Your ideal customer defined: who they are, where they are and what worries them
The message and offer that set you apart from your competitors
The recommended channels and the budget for each
The quarter's goals and how we'll measure them

Ideal if…

You're starting out and don't know where to begin
You already spend on ads and don't see results
You want to grow but don't have a marketing team

What we hand you

Your marketing plan, step by step.

Every plan follows the six steps of the DISSAU Method. The Diagnostic shows your weakest link, and the plan starts there.

The six steps of the DISSAU Method

Phase 1 · Attract
- DDefine: Know who you sell to
- IInterest: Get noticed and get replies
Phase 2 · Convert
- SStay: Keep them warm while they decide
- SSeal: Get the first purchase
Phase 3 · Keep
- AAttend: Make the experience bring them back
- UUnite: Turn them into a source of customers

Your first 90 days

What we do with you at each stage, and what you walk away with

1
Weeks 1 and 2
Diagnostic
- An interview with you about your business, your customers and your numbers
- A review of your Google profile, your website and your social media
- An analysis of 3 to 5 competitors in your area
You get: The diagnostic, with your weakest link
2
Weeks 3 and 4
Strategy
- Ideal customer, message and offer
- Channels, budget and measurable goals
- We review it together before we start
You get: Your written marketing plan
3
Month 2
Launch
- Fixes to your Google profile and your website
- First campaigns and posts
- Tracking of every call and every WhatsApp
You get: Everything running and measured
4
Month 3
Measurement
- A results report against the goals
- What worked, what gets cut and where to invest more
You get: Next quarter's plan

What your business gains

A good plan saves you money.

You invest where it pays

Your budget goes to the channels that actually bring customers, not the trendy ones.

A message that convinces

You talk about what matters to your customer, in words they understand and in their language.

You know what works

Every action has a goal and a way to measure it. No more guessing.

Everything coordinated

Ads, SEO and social media push in the same direction instead of each going its own way.

Calm decisions

With the plan in front of you, you don't have to change course with every new tip.

Ready to execute

You can run it yourself, with your team or with us. The plan is yours.

How we work with you

Your plan, step by step.

1
First call
We talk about your business, your customers and your goals. Free of charge.
2
Diagnosis
We start with the DISSAU Diagnostic and review your current presence and your competitors' in your area.
3
Written plan
We deliver the plan with channels, messages, budget and goals.
4
Monthly review
We measure the results and adjust the plan with what we learn.

Frequently asked questions

Questions about strategy? Answered.

If you're not ready to call yet

Start on your own

Two of our tools to take the first step today, without talking to anyone.

DISSAU Diagnostic

Free and in 5 minutes: find out where your business stands and the weakest link in your marketing.

Take the diagnostic

DISSAU Method

The workbook to define your customer and your message step by step, with hands-on exercises.

Discover the method

Let's build your plan.

Book a free call: we'll look at where you are today and tell you what your marketing needs to bring in customers.

Free call
Written plan
Measurable goals
No long-term contract