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Postmaster Tools #
Postmaster Tools is a free tool from Google that we use at Dissau to make sure our emails reach the inboxes of our clients who use Gmail (that is, emails ending in @gmail.com).
Why do we need this? #
Because no one likes it when important emails end up in the spam folder. With Postmaster Tools, we can:
- See if Gmail trusts our emails
- Check if any clients marked them as spam
- Identify any delivery errors
- Confirm we’re following best practices when sending emails
What do we see in Postmaster Tools? #
Once everything is set up, we can view charts such as:
- How many emails we send each day
- How many go to spam
- What reputation our domain has
- If there were any issues with email authentication (verification)
What do I need to do? #
Nothing technical. You just need to know:
- Everything is already configured by our technical team
- If a client says “I didn’t receive the email” or “It went to spam,” you can notify the support team so they can check it in Postmaster Tools
- If you notice several important emails are going to spam, report that too
What does Postmaster Tools need to work? #
In order to display data, the system needs:
- That we’re sending a sufficient volume of emails to Gmail accounts
- That our DNS settings are correctly configured (our technical team already handled this)
- One or two days to pass since we began sending emails
Where do the reports go? #
The reports generated by Google are sent daily to our company and are reviewed by our IT team.
In summary #
Google Postmaster Tools is like a thermometer for the health of our emails.
It helps us improve deliverability and avoid having our messages land in spam.
